As a small brand we have to make decisions based on our options and resources available. We have to prioritise, and up until now that has meant that we have focused a lot of time and effort on those areas deemed of the greatest importance to us - for example the responsible production of our main component, the leather. As we continue to expand, it is our ambition to improve on those challenges we still face. We are the first to admit we can do better, and that is why we are constantly rethinking how we do things and searching for new and more sustainable solutions. At the moment, we have identified three areas of our setup, which we hope to improve when the circumstances allow it – one step at a time.
The first challenge relates to the shipment of our bags. We ship our bags from warehouse to customer using various courier companies depending on the logistic possibilities. This is most often done by airfare. We hope in time to join a shipping company that specialises in more environmental ways of shipping.
As a guiding principle we source our materials from EU based companies with their own production setup. This is important to us because it allows us to make informed decisions based on their values and quality and ensures that they live up to EU standards. However, when it comes to our metal hardware we source our rings from a European importer. The reasons for this rely on price and volume. We have made an aesthetic decision to keep the number of metal rings in our design to a minimum, and as a result, it is very difficult to find a suitable European manufacturer that is willing to produce a small volume at a reasonable price.
Our leather uses chrome III, which is a very stable chrome when processed under the right technologies as it is done at Dani. We use this type of leather because we believe it is the best type on the market right now for our bags in terms of look, usage and longevity. While there is actually no problem with chrome when it comes to the environment and health safety, we still want to improve and therefore hope to join the Dani zero impact project, which is both CO2 neutral and does not contain any chrome at all. At the moment, this leather does not meet our aesthetic demands and is not available in prices and volumes that are realistic to us.